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Stephen Cobb

Privacy for Business:
Web Sites and Email

Description:

Published in 2002 as a primer for businesses dealing with privacy issues, this book was designed to offer a solid foundation in privacy for executives, managers, webmasters, system administrators, and all employees who handle personally identifiable information.

While some sections of the book are now dated and the privacy landscape has shifted somewhat between 2002 to 2010. The basic principles of digital privacy remain the same. Click here to read the first two chapters online.

Reviews from Privacy and Security Leaders:

"A great way for any business manager or privacy professional to get to know the privacy landscape. Written with authority and a solid understanding of the challenges that businesses face in the privacy arena today."
-- Agnes Bundy Scanlan, Esq., President of the International Association of Privacy Professionals and Managing Director and Chief Compliance Officer, FleetBoston Financial

"A superb manual for businesses on practical approaches to protecting privacy."

-- Dr. Mich Kabay, Associate Professor of Information Assurance, Norwich University, Vermont, writing in Network World (full review)

"Practical and focused, a must read for anyone responsible for mitigating privacy and data protection risks in marketing campaigns."
-- Larry Ponemon, Chairman & Founder, Ponemon Institute

Details:

Includes sections on privacy laws, privacy lawsuits, and landmark privacy cases, such as Doubleclick, FTC v. Eli Lilly, and FTC v. Microsoft. Covers privacy principles and global privacy issues, as well as the pitfalls of email advertising campaigns.

Follow the advice in this book and you will be well on your way to protecting your business from damaging privacy incidents, while still providing your customers with the personalization and privacy they demand.

 

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